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Brand Impact and Tracking Evaluation

The Multi-Channel Brand Communication Tracker

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What is BITE™?

 
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BITE™ is a multi-channel brand
communication tracker

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By objectively demonstrating relative
effectiveness of key message delivery and
impact on Rx intention

 

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BITE™ enables you to confidently focus
investments and refine messages to
accelerate brand uptake

How does BITE™ work?

 
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You supply your Target Audience list or therapeutic area of interest

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We recruit a Panel of healthcare professionals*

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The panel consists of a selection of grades that are geographically split to give a representative group

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Using the BITE™ platform they feedback on the 6 most important marketing channels used by healthcare companies

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This creates quarterly databases which can benchmark brands against competitors but also general panel promotion

* N ~50 (selected to avoid bias e.g. due to geography, gender, seniority etc.)

Why you need BITE™

BITE™ enables you to deliver messages more effectively and is:

 
 
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Externally Benchmarked

 
 
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Monitored over time

 
 
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Across Multiple Channels

 
 
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From an Independent Single-Source

 
 
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Analysis Presentation-Ready

 
 
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With a Performance-Based Rebate

 
 
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A cost effective One brand / Competitive Set / Specialist Panel solution

 

Contact us

 
 

Unit 5
Mowll Street Business Centre
11 Mowll Street
London
SW9 6BG

T: 020 3004 4743

E: adam@bigdatahealthcare.co.uk
E: sarah@bigdatahealthcare.co.uk